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Marketing Research / Fourth Edition

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 1992Edition: 4thDescription: 390ISBN:
  • 77074297
Contents:
General Information, Role and Development of Marketing Research, Methodologies of Marketing Research, Basic Techniques, Introduction to Sampling, Tyopes of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index.
Summary: General Information, Role and Development of Marketing Research, Methodologies of Marketing Research, Basic Techniques, Introduction to Sampling, Tyopes of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index.
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General Information, Role and Development of Marketing Research, Methodologies of Marketing Research, Basic Techniques, Introduction to Sampling, Tyopes of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index.

General Information, Role and Development of Marketing Research, Methodologies of Marketing Research, Basic Techniques, Introduction to Sampling, Tyopes of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index.

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