Marketing Research / Text and Cases

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TextPublication details: Irwin Mcgraw-Hill, 1977Edition: 4thDescription: 694ISBN:

Contents:

Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index.

Summary: Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 BOY (Browse shelf(Opens below))	1	Available	9780000016102

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Previous	658.8/2 THA The Complete Manager's Guide to Promotional Merchandise / Promoting Your Organization with Premiums, Freebies and Other Powerful Objects	658.8/27 DE C Creating Powerful Brands / In Consumer, Service and Industrial Markets	658.8/27 WHE Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands	658.8/3 BOY Marketing Research / Text and Cases	658.8/3 BRA Applied Marketing and Social Research / Second Edition	658.8/3 CHI Marketing Research / Fourth Edition	658.8/3 CHI Marketing Research / Fifth Edition	Next

Introduction to Marketing Research, Basic Concepts, The Marketing Research Process, Selected Applications of Marketing Research, Index.

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