Information Campaigns / Balancing Social Values and Social Change

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TextPublication details: Sage PublicationsDescription: 312ISBN:

Contents:

Preface, Acknowledgements, Campaigns and Social Structure, The Campaign Process, About the Contributors.

Summary: Preface, Acknowledgements, Campaigns and Social Structure, The Campaign Process, About the Contributors.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659 SAL (Browse shelf(Opens below))	2	Available	9780000016218

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Previous	658.8902 MCD Malcolm McDonald on Marketing Planning / Understanding Marketing Plans and Strategy	658.924 TEL Civil Engineering Procedure	659 ROT Marketing Communications / From Fundamentals to Strategies	659 SAL Information Campaigns / Balancing Social Values and Social Change	659.1/028 HAR A Handbook of Advertising Techniques	659.1/042 JHA The Codes of Advertising / Fetishism and the Political Economy of Meaning in the Consumer Society	659.1/0941 HAR The Practice of Advertising / Published on behalf of the CAM Foundation and the Institute of Marketing	Next

Preface, Acknowledgements, Campaigns and Social Structure, The Campaign Process, About the Contributors.

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