Advertising as Communication / Studies in Culture and Communication

Contributor(s):

Dyer Gillian

Material type:

TextPublication details: Rouledge, 1982Edition: 1stDescription: 240ISBN:

415027810

Summary: This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. Preface, Acknowledgements, Introduction, The Origins and Development of Advertising, The New Advertising, The New Media, The Effect of Advertising, What do Advertisements Mean?, Semiotics and Ideology, The Language of Advertising, The Rhetoric of Advertising, Conclusion, References, Bibliography, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1 DYE (Browse shelf(Opens below))	1	Available	9780000016232

This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. Preface, Acknowledgements, Introduction, The Origins and Development of Advertising, The New Advertising, The New Media, The Effect of Advertising, What do Advertisements Mean?, Semiotics and Ideology, The Language of Advertising, The Rhetoric of Advertising, Conclusion, References, Bibliography, Index.

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Advertising as Communication / Studies in Culture and Communication