Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

Image from OpenLibrary

The Fundamentals of Advertising

Contributor(s): Material type: TextPublication details: Butterworth Heinemann, 1993Description: 274ISBN:
  • 750602503
Summary: This book provides a comprehensive coverage of the whole business of advertising and its associated promotional areas (including PR, Sales promotion and sponsorship). Acknowledgements, Preface, What Advertising is About, What Advertising Does, How Advertising Does, How Advertising Happens, Picturing the Market, How the Advertising Business Functions, The Role of the Advertiser and the Importance of Briefing, How Advertising Works in Detail, The Printed Media, The Production of Advertising Material, Advertising Internationally, Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

This book provides a comprehensive coverage of the whole business of advertising and its associated promotional areas (including PR, Sales promotion and sponsorship). Acknowledgements, Preface, What Advertising is About, What Advertising Does, How Advertising Does, How Advertising Happens, Picturing the Market, How the Advertising Business Functions, The Role of the Advertiser and the Importance of Briefing, How Advertising Works in Detail, The Printed Media, The Production of Advertising Material, Advertising Internationally, Index.

There are no comments on this title.

to post a comment.

MC Athens Campus Library
Πατησίων 94 & Κοδριγκτώνος 13, 104 34
Πελλήνης 8 & Πατησίων 107, 112 51
Τ: +30 210 8899600

MC Thessaloniki Campus Library
Ίωνος Δραγούμη 21, 54625 | Ίωνος Δραγούμη 15, 54625
Τ: +30 2310 287779 – Τ: +30 2314 440300