Mediterranean College

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International Advertising / Communicating Across Cultures

Contributor(s): Material type: TextPublication details: Wadsworth Publishing Company, 1996Description: 340ISBN:
  • 534192785
Summary: This book addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets. The Growth of International Business and Advertising, The International Marketing Mix, The International Marketing and Advertising Environment, The Cultural Environment, Coordinating and Controlling International Advertising, Creative Strategy and Execution, Advertising Media in the International Arena, Research in the International Arena, Advertising Regulatory Considerations in the International Arena, Social Responsibilities in the Global Marketplace, New Marketing and Advertising Frontiers, Epilogue, Appendix, Index.
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This book addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets. The Growth of International Business and Advertising, The International Marketing Mix, The International Marketing and Advertising Environment, The Cultural Environment, Coordinating and Controlling International Advertising, Creative Strategy and Execution, Advertising Media in the International Arena, Research in the International Arena, Advertising Regulatory Considerations in the International Arena, Social Responsibilities in the Global Marketplace, New Marketing and Advertising Frontiers, Epilogue, Appendix, Index.

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