Strategic Advertising Campaigns / Second Edition
Material type:
TextPublication details: 1987Edition: 2ndDescription: 534ISBN: - 844230898
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 659.1/13 SCH (Browse shelf(Opens below)) | 1 | Available | 9780000016355 |
Preface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index.
Preface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index.
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