Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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A Handbook of Advertising Techniques

Contributor(s): Material type: TextPublication details: Kogan Page Limited, 1987Edition: 1stDescription: 250ISBN:
  • 1850913846
Contents:
Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index.
Summary: Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index.
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Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index.

Introduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index.

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