Images Incorporated / Advertising as Industry and Ideology

Material type:

TextPublication details: Rouledge Sinclair John, 1989Description: 216ISBN:

415045355

Summary: This book traces the recent history of advertising and provides a critical review of the major theories by which advertising's relationships to economy and culture have been explained. Acknowledgements, The Study of Advertising, Advertising in Econony and Society, Advertising in Cultural Theory, Advertising and Media and Marketing, The Transnationalisation of Advertising, Manufacturing and Marketing and Media in World Regions, Transnational Corporations and Cultural Influence, Advertising and the Future, Bibliography, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1 SIN (Browse shelf(Opens below))	1	Available	9780000016393

This book traces the recent history of advertising and provides a critical review of the major theories by which advertising's relationships to economy and culture have been explained. Acknowledgements, The Study of Advertising, Advertising in Econony and Society, Advertising in Cultural Theory, Advertising and Media and Marketing, The Transnationalisation of Advertising, Manufacturing and Marketing and Media in World Regions, Transnational Corporations and Cultural Influence, Advertising and the Future, Bibliography, Index.

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Images Incorporated / Advertising as Industry and Ideology