The Codes of Advertising / Fetishism and the Political Economy of Meaning in the Consumer Society

Contributor(s):

Jhally Sut

Material type:

TextPublication details: Rouledge, 1990Description: 228ISBN:

861875842

Summary: This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Acknowledgements, Preface, Introduction: Fundamentals and Starting Points, The Fetihism of Commodities: Marxism and Anthropology and Psychoanalysis, The Valorization of Consciousness: The Political Economy of Symbolism, The Codes of the Audience, Advertising Codes and Fetishism: An Empirical Study, Conclusion: Advertising and Religion and the Mediation of Meaning, Bibliography, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1/042 JHA (Browse shelf(Opens below))	1	Available	9780000016430

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Previous	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available		Next
Previous	659 ROT Marketing Communications / From Fundamentals to Strategies	659 SAL Information Campaigns / Balancing Social Values and Social Change	659.1/028 HAR A Handbook of Advertising Techniques	659.1/042 JHA The Codes of Advertising / Fetishism and the Political Economy of Meaning in the Consumer Society	659.1/0941 HAR The Practice of Advertising / Published on behalf of the CAM Foundation and the Institute of Marketing	659.1/0973 PAC The Hidden Persuaders / What Makes us Buy, Believe, even vote, the way we do?	659.1/11 PAT Advertising / A Decision-Making Approach	Next

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Acknowledgements, Preface, Introduction: Fundamentals and Starting Points, The Fetihism of Commodities: Marxism and Anthropology and Psychoanalysis, The Valorization of Consciousness: The Political Economy of Symbolism, The Codes of the Audience, Advertising Codes and Fetishism: An Empirical Study, Conclusion: Advertising and Religion and the Mediation of Meaning, Bibliography, Index.

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The Codes of Advertising / Fetishism and the Political Economy of Meaning in the Consumer Society

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