European Advertising Strategies / The Profiles and Policies of Multinational Companies Operating in Europe

Contributor(s):

Rijkens Rein

Material type:

TextPublication details: Cassell, 1992Edition: 1stDescription: 210ISBN:

304328138

Summary: A stimulating account of why some firms are more successful than others. Foreword, Preface, After Eight, Apple Computer, Unilever's ''Captain'' Range of Frozen Products, Club Mediterranean, Colgate Toothpaste, KLM Royal Dutch Airline, Levi's, Lux Toilet Soap, Marlboro, Martini & Rossi, Mercedes-Benz Commercial Vehicles, Miele, Nescafe, Philishave, Seiko, Conclusion, Acknowledgements, Bibliography.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1094 RIJ (Browse shelf(Opens below))	2	Available	9780000016454

A stimulating account of why some firms are more successful than others. Foreword, Preface, After Eight, Apple Computer, Unilever's ''Captain'' Range of Frozen Products, Club Mediterranean, Colgate Toothpaste, KLM Royal Dutch Airline, Levi's, Lux Toilet Soap, Marlboro, Martini & Rossi, Mercedes-Benz Commercial Vehicles, Miele, Nescafe, Philishave, Seiko, Conclusion, Acknowledgements, Bibliography.

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European Advertising Strategies / The Profiles and Policies of Multinational Companies Operating in Europe