Public Relations / Principles and Practice

Contributor(s):

Kitchen Philip J

Material type:

TextPublication details: International Thomson Business Press, 1997Edition: 1stDescription: 326ISBN:

186152091

Summary: This book examines in detail the theory behind the principles and practice of public relations. Preface, Introduction and Overview of Public Relations, The Role of Public Relations in Organizations, The Evolution of Public Relations: Principles and Practice, A Strategic Perspective for Public Relations, The Internal Communications Context, Public Relations: The External Publics Context, External Public Relations Activities, Financial and Investor Public Relations, Government and Lobbying Activities, Corporate Advertising: The Generic Image, Issue and Crisis Management: Fail-Safe Procedures, The Emergence of Marketing PR, Role and Function: Principles and Practice Revisited, Bibliography, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.2 KIT (Browse shelf(Opens below))	1	Available	9780000016515

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Previous	659.2 HAY All about Public Relations / How to Build Business Success on Good Communications	659.2 JEF Public Relations Techniques / Second Edition Extensively Revised and Updated for the 1990s	659.2 JEF Δημόσιες Σχέσεις / Με απλα και κατανοητά μαθήματα με παραδείγματα και αναλύσεις περιπτώσεων - Με ασκήσεις στο τέλος κάθε κεφαλαίου - Κατάλληλο για σπουδαστές και στελέχη επιχειρήσεων.	659.2 KIT Public Relations / Principles and Practice	659.2 KSI Δημόσιες Σχέσεις / Προγραμματισμός και Σωστή Επικοινωνία με το Κοινό σας	659.2 MAG Δημόσιες Σχέσεις / Θεωρία και Τεχνική των Σχέσεων με το Κοινό	659.2 OLI Public Relations Strategy	Next

This book examines in detail the theory behind the principles and practice of public relations. Preface, Introduction and Overview of Public Relations, The Role of Public Relations in Organizations, The Evolution of Public Relations: Principles and Practice, A Strategic Perspective for Public Relations, The Internal Communications Context, Public Relations: The External Publics Context, External Public Relations Activities, Financial and Investor Public Relations, Government and Lobbying Activities, Corporate Advertising: The Generic Image, Issue and Crisis Management: Fail-Safe Procedures, The Emergence of Marketing PR, Role and Function: Principles and Practice Revisited, Bibliography, Index.

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Public Relations / Principles and Practice

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