Public Relations Techniques / Second Edition Extensively Revised and Updated for the 1990s

Contributor(s):

Jefkins Frank

Material type:

TextPublication details: Butterworth Heinemann, 1994Edition: 2ndDescription: 468ISBN:

75061563

Summary: A comprehensive picture of the role of public relations in commercial and non-commercial organizations. Preface, Acknowledgements, Planning and Management, Media Relations, The Media of Communication, Special Areas of Public Relations, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.2 JEF (Browse shelf(Opens below))	1	Available	9780000016522

A comprehensive picture of the role of public relations in commercial and non-commercial organizations. Preface, Acknowledgements, Planning and Management, Media Relations, The Media of Communication, Special Areas of Public Relations, Index.

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Κατάλογος Βιβλιοθηκών Mediterranean College

Public Relations Techniques / Second Edition Extensively Revised and Updated for the 1990s