All about Public Relations / How to Build Business Success on Good Communications

Contributor(s):

Haywood Roger

Material type:

TextPublication details: Mcgraw Hill Book Company, 1991Edition: 2ndDescription: 354ISBN:

77072308

Summary: This book covers the broad communications issues that face organizations and how they manage their public relations to succeed. Acknowledgements, Public Relations and a business way of life, The Corporate Personality, Objectives, Audiences, Managing the Reputation, Planned Action, Budget Allocation, The Programme, Employees, Local Communities, Politicians and Legislators and Opinion Leaders, The Financial Community, Marketing and Advertising and Public Relations, Public Relations in Sales Support, Non-Commercial Organizations, Media Relations, Photography, Publications, Sponsorship, Advertising, Research, Issues Planning, Measuring Results, Summary, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.2 HAY (Browse shelf(Opens below))	2	Available	9780000016539

This book covers the broad communications issues that face organizations and how they manage their public relations to succeed. Acknowledgements, Public Relations and a business way of life, The Corporate Personality, Objectives, Audiences, Managing the Reputation, Planned Action, Budget Allocation, The Programme, Employees, Local Communities, Politicians and Legislators and Opinion Leaders, The Financial Community, Marketing and Advertising and Public Relations, Public Relations in Sales Support, Non-Commercial Organizations, Media Relations, Photography, Publications, Sponsorship, Advertising, Research, Issues Planning, Measuring Results, Summary, Index.

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All about Public Relations / How to Build Business Success on Good Communications