Advertising / What It is and How to Do It

Contributor(s):

White Roderick

Material type:

TextPublication details: Mcgraw Hill Book Company, 1980Edition: 3rdDescription: 246ISBN:

77077644

Summary: A practical guide for anyone about to get involved in the world of advertising. Foreword, Acknowledgements, Introduction, Should You Advertise: and if so how much?, Do I Need an Agency?, The Marriage Business, Meet the Agency, How Advertising Works, Planning Advertisements, Creating Ads, How to Judge Advertisements, Media: Where the Ideas Can Be Seen, Television, Press Media, The Minor Media, Production for Print Media, Getting it Together - Planning the Campaign, Advertising and the Law, Advertising and Society, Advertising and Economics, International and Multinational and Global Advertising: Why?, The Future: Where Do we All Go from Here?, Further Sources of Information, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1 WHI (Browse shelf(Opens below))	1	Available	9780000016591

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Previous		No cover image available	No cover image available	No cover image available	No cover image available			Next
Previous	659.1 ROS Advertising Communications & Promotion Management / Second Edition	659.1 RUS Advertising Procedure / Thirteenth Edition	659.1 SIN Images Incorporated / Advertising as Industry and Ideology	659.1 WHI Advertising / What It is and How to Do It	659.1 WIL The Fundamentals of Advertising	659.1 ZOT Διαφήμιση. Τόμος Β' Αναφορά στον Οικονομικό και Κοινωνικό Ρόλο Της	659.1 ZOT Διαφήμιση / Σχεδιασμός και Λειτουργία στα Πλαίσια της Επιχείρησης και του Διαφημιστικού Γραφείου	Next

A practical guide for anyone about to get involved in the world of advertising. Foreword, Acknowledgements, Introduction, Should You Advertise: and if so how much?, Do I Need an Agency?, The Marriage Business, Meet the Agency, How Advertising Works, Planning Advertisements, Creating Ads, How to Judge Advertisements, Media: Where the Ideas Can Be Seen, Television, Press Media, The Minor Media, Production for Print Media, Getting it Together - Planning the Campaign, Advertising and the Law, Advertising and Society, Advertising and Economics, International and Multinational and Global Advertising: Why?, The Future: Where Do we All Go from Here?, Further Sources of Information, Index.

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Advertising / What It is and How to Do It

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