Mediterranean College

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Principles of Marketing

Contributor(s): Material type: TextPublication details: Prentice Hall, 1994Edition: 6thDescription: 744ISBN:
  • 273646621
Contents:
Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes.
Summary: Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 KOT (Browse shelf(Opens below)) 1 Available 9780000016690

Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes.

Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes.

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