Global Marketing Strategy
Material type:
TextPublication details: Mcgraw Hill, Inc, 1995Description: 554ISBN: - 71132775
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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MC Athens Campus Library | 658.8/48 DOU (Browse shelf(Opens below)) | 1 | Available | 9780000018809 |
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Introduction, Information for Global Marketing, Initial Market Entry Strategies, Defining Global Competitive Advantage, Modes of Entry Into Global Markets, Market Expansion Strategies, Global Rationalization, Charting Direction in Global Markets, Developing Global Competitive Strategy, Dynamics of Globalization, The Global Imperative, Cases, Index.
Introduction, Information for Global Marketing, Initial Market Entry Strategies, Defining Global Competitive Advantage, Modes of Entry Into Global Markets, Market Expansion Strategies, Global Rationalization, Charting Direction in Global Markets, Developing Global Competitive Strategy, Dynamics of Globalization, The Global Imperative, Cases, Index.
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