Electronic Commerce / A Managerial Perspective

Contributor(s):

Material type:

TextPublication details: Prentice Hall International, 2000Description: 520ISBN:

130188662

Summary: The purpose of this book is to describe what Electronic Commerce is, how it is being conducted and managed, and what the major opportunities, limitations, isssues, and risks are. Foundations of Electronic Commerce, Retailing in Electronic Commerce, Internet Consumers and Market Research, Advertisement in Electronic Commerce, Electronic Commerce for Service Industries, Business-to-Business Electronic Commerce, Intranet and Extranet, EC Strategy and Implementation, Public Policy: From Legal Issues to Privacy, Infrastructure for EC, Economics and Global and Other Issues in EC, Creating Web Pages, Web Programming: Adding Desktop Interactivity and Dynamic Data Access, Software Agents, Glossary, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.84 TUR (Browse shelf(Opens below))	1	Available	9780000019639

The purpose of this book is to describe what Electronic Commerce is, how it is being conducted and managed, and what the major opportunities, limitations, isssues, and risks are. Foundations of Electronic Commerce, Retailing in Electronic Commerce, Internet Consumers and Market Research, Advertisement in Electronic Commerce, Electronic Commerce for Service Industries, Business-to-Business Electronic Commerce, Intranet and Extranet, EC Strategy and Implementation, Public Policy: From Legal Issues to Privacy, Infrastructure for EC, Economics and Global and Other Issues in EC, Creating Web Pages, Web Programming: Adding Desktop Interactivity and Dynamic Data Access, Software Agents, Glossary, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Electronic Commerce / A Managerial Perspective