Mediterranean College

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Marketing Management / Twelfth Edition

Contributor(s): Material type: TextPublication details: Pearson - Prentice Hall, 2006Edition: 12thDescription: 780ISBN:
  • 131457578
Contents:
Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index.
Summary: Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index.
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Books MC Athens Campus Library 658.8 ΚΟΤ (Browse shelf(Opens below)) 2 Available 9780000021182

Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index.

Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index.

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