Internal Relationship Management / Linking Human Resources to Marketing Performance

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TextPublication details: Best Business Books, 2004Edition: 1stDescription: 112ISBN:

789024608

Summary: This book shows how businesses can better develop and maintain positive interactions between managers and employees. Internal Relationship Management: Linking Human Resources to Marketing Performance, The Genesis of Relationships: Boundary Spanners' Appraisals of the Career Entry Transition, Individual Differences Among Service Employees: The Conundrum of Employee Recruitment and Selection and Retention, Boundary Spanners' Satisfaction with Organizational Support Services: An Internal Communications Perspective, A Conceptualization of the Employee Branding Process, Exploring the Internal Customer Mind-Set of Marketing, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 HAR (Browse shelf(Opens below))	1	Available	9780000021274

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Previous	658.8 GOU Μάρκετινγκ Υπηρεσιών / Β' 'Εκδοση	658.8 GRO Service Management and Marketing	658.8 GUI Marketing Management / Strategies and Programs	658.8 HAR Internal Relationship Management / Linking Human Resources to Marketing Performance	658.8 HUS Principles of Modern Marketing / International Student Edition	658.8 JEN Valuing Your Customers / From Quality Information to Quality Relationships Through Database Marketing	658.8 JOB Principles and Practice of Marketing / 5th Edition	Next

This book shows how businesses can better develop and maintain positive interactions between managers and employees. Internal Relationship Management: Linking Human Resources to Marketing Performance, The Genesis of Relationships: Boundary Spanners' Appraisals of the Career Entry Transition, Individual Differences Among Service Employees: The Conundrum of Employee Recruitment and Selection and Retention, Boundary Spanners' Satisfaction with Organizational Support Services: An Internal Communications Perspective, A Conceptualization of the Employee Branding Process, Exploring the Internal Customer Mind-Set of Marketing, Index.

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Internal Relationship Management / Linking Human Resources to Marketing Performance

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