Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Competitive Advantage / Creating and Sustaining Superior Performance: with a New Itroduction

Contributor(s): Material type: TextPublication details: The Free Press, 1985Edition: 1stDescription: 566ISBN:
  • 684841460
Summary: A brilliant structural analysis of what competitive advantage might mean. Introduction, Preface, Competitive Strategy: The Core Concepts, Principles of Competitive Advantage, The Value Chain and Competitive Advantage, Differentiation, Technology and Competitive Advantage, Competitor Selection, Competitive Score Within an Industry, Industry Segmentation and Competitive Advantage, Substitution, Corporate Strategy and Competitive Advantage, Interrelationships Among Business Units, Horizontal Strategy, Complementary Products and Competitive Advantage, Over Complementary Products, Implications for Offensive and Defensive Competitive Strategy, Industry Scenarios and Competitive Strategy Under Uncertainty, Defensive Strategy, Attacking an Industry Leader, Bibliography, Index.
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A brilliant structural analysis of what competitive advantage might mean. Introduction, Preface, Competitive Strategy: The Core Concepts, Principles of Competitive Advantage, The Value Chain and Competitive Advantage, Differentiation, Technology and Competitive Advantage, Competitor Selection, Competitive Score Within an Industry, Industry Segmentation and Competitive Advantage, Substitution, Corporate Strategy and Competitive Advantage, Interrelationships Among Business Units, Horizontal Strategy, Complementary Products and Competitive Advantage, Over Complementary Products, Implications for Offensive and Defensive Competitive Strategy, Industry Scenarios and Competitive Strategy Under Uncertainty, Defensive Strategy, Attacking an Industry Leader, Bibliography, Index.

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