This text provides detailed knowledge about business and encourages the development of practical business skills through: realistic case studies, structured tasks, coursework assignments. Acknowledgements, The Structure and Organization of Business, The Background to Business Activity, The Structure of Business in the UK, The Organization and Management of Business, Communication in Business, Working in Business, Motivation and Fulfilment at Work, The Personnel Function: Selection and Recruitment, The Personnel Function: Training and Development, The Personnel Function: Wages and Salaries Administration, The Personnel Function: Industrial Relations, Producting and Selling, The Location and Scale of Production, Costs and Revenues and Brweak-Even Analysis, Prices and Pricing Policy, Market Research and Product Development, Advertising and Distribution and Customer Relations, The Marketing Mix and Product Life Cycle, Financing Business Activity, Financial Accounting and Financial Control, The Finance of Trading Activities, The Capital Financing of Business, External Influences on Business Behavior, The Business Environment and the Interests of the Community, Index.