Corporate Strategy and Business Planning

Contributor(s):

Bennett Roger

Material type:

TextPublication details: M&E Pitman Publishing, 1996Edition: 1stDescription: 360ISBN:

712110526

Summary: This book gives all the essential information needed to identify central issues in Strategic Management and Planning. Preface, Business Strategy, The Nature of Strategic Management, Objectives, Strategy Formulation, Forecasting, Management Audits and Environmental Analysis, Change and Chaos and the Learning Organization, Strategy and Structure, Ethical Considerations, Functional Strategies, Marketing Strategy, Financial Strategy, Human Resources Strategy, Information Technology Strategy, Manufacturing Strategy, Strategies for the Internationalization of Operations, Planning and Control, Corporate Planning, Techniques of Planning, Operational Planning, Management Control, Appendices, References and Bibliography, Examination Technique, Sample Examination Questions, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.4012 BEN (Browse shelf(Opens below))	1	Available	9780000022905

This book gives all the essential information needed to identify central issues in Strategic Management and Planning. Preface, Business Strategy, The Nature of Strategic Management, Objectives, Strategy Formulation, Forecasting, Management Audits and Environmental Analysis, Change and Chaos and the Learning Organization, Strategy and Structure, Ethical Considerations, Functional Strategies, Marketing Strategy, Financial Strategy, Human Resources Strategy, Information Technology Strategy, Manufacturing Strategy, Strategies for the Internationalization of Operations, Planning and Control, Corporate Planning, Techniques of Planning, Operational Planning, Management Control, Appendices, References and Bibliography, Examination Technique, Sample Examination Questions, Index.

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Corporate Strategy and Business Planning