Consumer Behavior / Building Marketing Strategy Ninth Edition
Material type:
TextPublication details: Mcgraw Hill Irwin, 2004Edition: 9thDescription: 792ISBN: - 71214690
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8/342/0973 HAW (Browse shelf(Opens below)) | 1 | Available | 9780000023292 |
Introduction, External Influences, The Changing American Society: Values, Group Influences on Consumer Behavior, Internal Influences, Perception, Motivation and Personality and Emotion, Self-Concept and Lifestyle, Consumer Decision Process, Situational Influences, Information Search, Outlet Selection and Purchase, Organizations as Consumers, Organizational Buyer Behavior, Consumer Behavior and Marketing Regulation, Index.
Introduction, External Influences, The Changing American Society: Values, Group Influences on Consumer Behavior, Internal Influences, Perception, Motivation and Personality and Emotion, Self-Concept and Lifestyle, Consumer Decision Process, Situational Influences, Information Search, Outlet Selection and Purchase, Organizations as Consumers, Organizational Buyer Behavior, Consumer Behavior and Marketing Regulation, Index.
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