A highly successful textbook, which is known and respected worldwide for its comprehensive coverage of introductory economics, its clarity of exposition, its lively applications and examples and for the quality of its four-color artwork. Preface, Acknowledgements, The Scope of Economics?, What is Economics, The Economic Problem, How Market Works, Demand and Supply, Elasticity, Efficiency and Equity, Markets in Action, Utility and Demand, Possibilities and Preferences and Choices, Firms and Markets, Organizing Production, Output and Costs, Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly, Demand and Supply in Factor Markets, Government Policy and Regulation, Inequality and Redistribution, Market Failure and Public Choice, Regulation and Competition, Externalities and the Environment and Knowledge, Macroeconomics and Fundamentals, Measuring GDP and Inflation and Economic Growth, Employment and Unemployment, Expenditure Multipliers, Fiscal Policy, The Central Bank and Monetary Policy, Money, Inflation, The Business Cycle, The Global Economy and the Euro, International Finance.