Successful Tourism Marketing / A Practical Handbook
Material type:
TextPublication details: Kogan Page, 1997Description: 208ISBN: - 749421231
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MC Athens Campus Library | 338.47910688 BRI (Browse shelf(Opens below)) | 1 | Available | 9780000026323 |
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| 338.47910683 HOR Talent Management in Hospitality and Tourism | 338.47910683 LAL Διοίκηση Ανθρώπινου Δυναμικού Τουριστικών Επιχειρήσεων | 338.47910683 LAL Διοίκηση Ανθρώπινου Δυναμικού Τουριστικών Επιχειρήσεων | 338.47910688 BRI Successful Tourism Marketing / A Practical Handbook | 338.47910688 IGO Τουριστικό Μάρκετινγκ / Στη Θεωρία και την Πράξη | 338.47910688 MID Marketing in Travel and Tourism / Second Edition | 338.47914 DAV Tourism in Europe |
This book considers domestic and overseas markets for tourism products, covering the travel trade and independent travelers. Acknowledgements, Introduction, The Tourism Industry, The Travel Trade, Needs of the Travel Trade, Schools and Educational Travel, Overseas Markets, Developing a Marketing Plan, What is Marketing?, Elements of a Marketing Plan, Current Situation, Marketing Objectives, Competitor Analysis, Competitive Advantage, Market Research, Survey Methods, Identifying Target Markets, Monitoring and Evaluation, Promotional Tools, Selecting Promotional Tools, Choosing Promotional Messages, Brochures and Print Material, Public Relations, Advertising, Using the Internet, Direct Mail, Sales Activities, Exhibitions, Marketing Consortia, Working with Tourist Boards, Working with Consultants, Case Studies and Examples of Good Marketing, Index.
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