This book highlights key aspects of choice and demand in tourism such as typologies of tourists, their motivation, factors that affect their choice of activities, and demand and forecasting models. Preface, The Analysis of Choice and Demand in Tourism, Typologies of Tourist Roles, Tourist Motivation: Life after Maslow, Tourism and Symbolic Consumption, Market Segmentation and the Prediction of Tourist Destinations, Using Conjoint Modelling to Measure Tourist Image and Analyze Ski Resort Choice, Conviviality - A Source of Satisfaction for Hotel Guests? An Application of the Servequal Model, Price Competitiveness and Inclusive Tour Holidays in European Cities, The Life Cycle Concept and Tourism, Modelling Visitor Flows at the Beamish Museum, International Tourism Demand: A Meta-analytical Integration of Research Findings, The Track Records of Tourism Forecasting Services, Author and Subject Index.