Sales and Marketing for Travel and Tourism / Second Edition

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TextPublication details: Prentice Hall Career & Technology, 1994Edition: 2ndDescription: 360ISBN:

13786518

Summary: Preface, Acknowledgements, Introduction, The Nature of the Tourism Product, Psychology of the Traveller, Market Research, Image, The Marketing Mix in Travel and Tourism, Pricing, Communication, Relationship Marketing, Advertising and Publicity and Promotion, Using Print and Broadcast Media Effectively, The Sales Function in the Travel Industry, Sales Techniques, The Sales Interview, Service - The Most Important Marketing Tool, Technology and Marketing, Marketing in Travel and Tourism - Present and Future, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	338.4/791 DAV (Browse shelf(Opens below))	1	Available	9780000027306

Preface, Acknowledgements, Introduction, The Nature of the Tourism Product, Psychology of the Traveller, Market Research, Image, The Marketing Mix in Travel and Tourism, Pricing, Communication, Relationship Marketing, Advertising and Publicity and Promotion, Using Print and Broadcast Media Effectively, The Sales Function in the Travel Industry, Sales Techniques, The Sales Interview, Service - The Most Important Marketing Tool, Technology and Marketing, Marketing in Travel and Tourism - Present and Future, Index.

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Sales and Marketing for Travel and Tourism / Second Edition