Marketing Tourism, Hospitality and Leisure in Europe

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TextPublication details: International Thomson Business Press, 1996Edition: 1stDescription: 708ISBN:

1861523033

Summary: A European perspective on all the key areas of Marketing. Preface, Acknowledgements, Introduction, The European Dimension, The Marketing Mix and Tourism and Leisure and Hospitality, Marketing Planning in Tourism and Leisure and Hospitality, Marketing in Different Sectors of Tourism and Leisure and Hospitality, Topical Issues in Tourism and Leisure and Hospitality Marketing in Europe, The Wider Context, Case Studies, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	352.140942 HOR (Browse shelf(Opens below))	1	Available	9780000027368

A European perspective on all the key areas of Marketing. Preface, Acknowledgements, Introduction, The European Dimension, The Marketing Mix and Tourism and Leisure and Hospitality, Marketing Planning in Tourism and Leisure and Hospitality, Marketing in Different Sectors of Tourism and Leisure and Hospitality, Topical Issues in Tourism and Leisure and Hospitality Marketing in Europe, The Wider Context, Case Studies, Index.

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Marketing Tourism, Hospitality and Leisure in Europe