Tourism, Technology and Competitive Strategies
Material type:
TextPublication details: Cab International, 1996Description: 370ISBN: - 851987516
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 338.4791 POO (Browse shelf(Opens below)) | 1 | Available | 9780000027504 |
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This book analyses the major challenges facing tourism today. Acknowledgements, Introduction, Tourism in Crisis, Old and New Tourism, Mass Tourism, Global Imperatives, Global Transformation, Driving Forces, New Consumers, Technology Changes Tourism, Technology in Action, Competitive Strategies, Competitive Strategies, Competitive Scenario, Competitive Strategies for Industry Players, The Future, Strategies for Tourism Destinations, References and Further Reading, Index.
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