Marketing in Travel and Tourism / Second Edition

Contributor(s):

Middleton Victor T.C

Material type:

TextPublication details: Butterworth Heinemann, 1994Edition: 2ndDescription: 400ISBN:

750609737

Summary: This book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide. Foreword, Preface, Acknowledgements, The Meaning of Marketing in Travel and Tourism, Understanding the Marketing Mix in Travel and Tourism, Planning Strategy and Tactics for Travel and Tourism Marketing, Using the Principal Marketing Tools in Travel and Tourism, Applying Marketing in the Travel and Tourism Industry, Case Histories of Marketing Practice in Travel and Tourism, References and Select Bibliography, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	338.47910688 MID (Browse shelf(Opens below))	1	Available	9780000027528

This book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide. Foreword, Preface, Acknowledgements, The Meaning of Marketing in Travel and Tourism, Understanding the Marketing Mix in Travel and Tourism, Planning Strategy and Tactics for Travel and Tourism Marketing, Using the Principal Marketing Tools in Travel and Tourism, Applying Marketing in the Travel and Tourism Industry, Case Histories of Marketing Practice in Travel and Tourism, References and Select Bibliography, Index.

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Marketing in Travel and Tourism / Second Edition