Κατάλογος Βιβλιοθηκών Mediterranean College

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Strategic Management in Action / Third Edition

Contributor(s): Material type: TextPublication details: Pearson - Prentice Hall, 2005Edition: 3rdDescription: 352ISBN:
  • 131293885
Summary: This book presents current strategic management theories and practices in an engaging, lively and exciting format. Preface, Introducing the Concepts, The Context of Managing Strategically, Assessing Opportunities and Threats: Doing an External Analysis, Assessing Strengths and Weaknesses: Doing an External Analysis, Functional Strategies, Competitive Strategies, Corporate Strategies, Strategic Management in Other Organization Types, How to Do a Comprehensive Case Analysis, Comprehensive Cases for Analysis, Index.
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This book presents current strategic management theories and practices in an engaging, lively and exciting format. Preface, Introducing the Concepts, The Context of Managing Strategically, Assessing Opportunities and Threats: Doing an External Analysis, Assessing Strengths and Weaknesses: Doing an External Analysis, Functional Strategies, Competitive Strategies, Corporate Strategies, Strategic Management in Other Organization Types, How to Do a Comprehensive Case Analysis, Comprehensive Cases for Analysis, Index.

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