Strategic Management in Action / Third Edition
Material type:
TextPublication details: Pearson - Prentice Hall, 2005Edition: 3rdDescription: 352ISBN: - 131293885
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 658.4012 COU (Browse shelf(Opens below)) | 1 | Available | 9780000027689 |
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This book presents current strategic management theories and practices in an engaging, lively and exciting format. Preface, Introducing the Concepts, The Context of Managing Strategically, Assessing Opportunities and Threats: Doing an External Analysis, Assessing Strengths and Weaknesses: Doing an External Analysis, Functional Strategies, Competitive Strategies, Corporate Strategies, Strategic Management in Other Organization Types, How to Do a Comprehensive Case Analysis, Comprehensive Cases for Analysis, Index.
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