Introductory Economics for Business and Management

Contributor(s):

Gough Julian

Material type:

TextPublication details: Mcgraw Hill Publishing Company, 2000Description: 354ISBN:

77095618

Summary: This book explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formulation. Economics and Business, Business Objectives, The Demand Function, The Estimation of Demand, The Production Function, The Cost Function, Estimating the Cost Function, Monopoly and Competition, Oligopoly, Managerial Theories, Growth of the Firm, The Business Environment, Glossary of Key Terms, References, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	338.5024658 GOU (Browse shelf(Opens below))	1	Available	9780000027696

This book explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formulation. Economics and Business, Business Objectives, The Demand Function, The Estimation of Demand, The Production Function, The Cost Function, Estimating the Cost Function, Monopoly and Competition, Oligopoly, Managerial Theories, Growth of the Firm, The Business Environment, Glossary of Key Terms, References, Index.

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Introductory Economics for Business and Management