Introduction, Overview, Basic Theory, Theory of the Firm, Costs, Competition and Monopoly, Competition and Monopoly in Markets with Externalities, Other Market Structures, U.S. Market Structure and Merger Activity and Entry Barriers, A Dominant Firm a Competitive Fringe, Cartels: Oligopoly Joint Decision Making, Noncooperative Oligopoly, Product Differentiation and Monopolistic Competition, Industry Structure and Performance, Business Practices, Strategic Behavior, Price Discrimination, Advanced Topics in Pricing, Verical Integration and Verical Restrictions, Information and Advertising and Disclosure, Advertising and Disclosure, Dynamic Models and Market Clearng, Decision Making Over Time: Durability, Patents and Technological Change, How Markets Clear: Theory and Facts, Government Policies and Their Effects, Antitrust Laws and Policy, Regulation, Author and Subject Index.