Introduction, Economic Models, Mathematical Tools Used In Economics, Choice and Demand, Utility Maximization: How People Make Economic Choices, How Changes in Income and Prices Affect Choices, Market Demand and Elasticity, Further Applications of the Theory of Choice, Uncertainty and Information, Firms and Production and Supply, Production, Costs, Numerical Example of a Production Function and Its Cost Curves, Profit Maximization and Supply, Further Applications of the Theory of the Firm, The Perfectly Competitive Model, Pricing in a Perfectly Competitive Market, General Equilibrium and Economic Efficiency, Imperfect Competition, Pricing in Monopoly Markets, Strategy and Game Theory, Pricing of Factors of Production, Pricing of Labor, Compound Interest, Limits of the Market, Externalities and Property Rights, Public Goods and Public Choice, Glossary, Name and Subject Index.