The Business and Marketing Environment

Contributor(s):

Material type:

TextPublication details: Mcgraw Hill Book Company, 1992Edition: 1stDescription: 258ISBN:

77074424

Summary: A multi-disciplinary examination of the factors which affect vital management and marketing decisions. Preface, Marketing: An Overview, Classification of Business Organizations, Organizational Growth, The Internal Environment, The Microeconomic Environment, The Macroeconomic Environment, The International Marketing Environment, The Political Environment, The Demographic Environment, The Social and Cultural Environment, The Technological Environment, The Legal Environment, Analyzing the Marketing Environment, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 PAL (Browse shelf(Opens below))	1	Available	9780000029393

A multi-disciplinary examination of the factors which affect vital management and marketing decisions. Preface, Marketing: An Overview, Classification of Business Organizations, Organizational Growth, The Internal Environment, The Microeconomic Environment, The Macroeconomic Environment, The International Marketing Environment, The Political Environment, The Demographic Environment, The Social and Cultural Environment, The Technological Environment, The Legal Environment, Analyzing the Marketing Environment, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

The Business and Marketing Environment