The Business and Marketing Environment

Contributor(s):

Material type:

TextPublication details: Mcgraw Hill Book Company, 1999Edition: 3rdDescription: 416ISBN:

77094948

Summary: This book takes a multidisciplinary approach to analyzing the impact of social, economic, technological and political change on the marketing activities of organizations. Preface, Marketing: An Overview, The Nature of the Marketing Environment, Business Organizations: Classification, Organizational Growth, The Information Environment, The Competition Environment, The National Economic Environment, The Political Environment, The Social and Demographic Environment, The Social Responsibility Organizations, The Legal Environment, The Technological Environment, The International Marketing Environment, Analyzing the Marketing Environment, Glossary, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 PAL (Browse shelf(Opens below))	1	Available	9780000029416

This book takes a multidisciplinary approach to analyzing the impact of social, economic, technological and political change on the marketing activities of organizations. Preface, Marketing: An Overview, The Nature of the Marketing Environment, Business Organizations: Classification, Organizational Growth, The Information Environment, The Competition Environment, The National Economic Environment, The Political Environment, The Social and Demographic Environment, The Social Responsibility Organizations, The Legal Environment, The Technological Environment, The International Marketing Environment, Analyzing the Marketing Environment, Glossary, Index.

There are no comments on this title.

to post a comment.

Back to results

1 Τα χειρόγραφα του φθινοπώρου /
by Λειβαδίτης, Τάσος
2 Αυτό το αστέρι είναι για όλους μας /
by Λειβαδίτης, Τάσος

Κατάλογος Βιβλιοθηκών Mediterranean College

The Business and Marketing Environment