International Marketing Strategy / Analysis, Development and Implementation

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TextPublication details: Cengage Learning Emea, 2008Edition: 5thDescription: 464ISBN:

9781844807635

Summary: A perspective, practical and up-to-date look into the ever-changing world of international marketing. Analysis, An Introduction to International Marketing, The International Trading Environment, Social and Cultural Considerations in International Marketing, International Marketing Research and Opportunity Analysis, Strategy Development, International Niche Marketing Strategies for Small and Medium-Sized Enterprises, Global Strategies, Market Entry Strategies, International Product and Service Management, Implementation, International Communications, The Management of International Distribution and Logistics, Pricing for International Markets, International Marketing Implementation through Enabling Technologies.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/48 DOO (Browse shelf(Opens below))	1	Available	9780000029850

A perspective, practical and up-to-date look into the ever-changing world of international marketing. Analysis, An Introduction to International Marketing, The International Trading Environment, Social and Cultural Considerations in International Marketing, International Marketing Research and Opportunity Analysis, Strategy Development, International Niche Marketing Strategies for Small and Medium-Sized Enterprises, Global Strategies, Market Entry Strategies, International Product and Service Management, Implementation, International Communications, The Management of International Distribution and Logistics, Pricing for International Markets, International Marketing Implementation through Enabling Technologies.

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International Marketing Strategy / Analysis, Development and Implementation