Marketing / Second Edition
Material type:
TextPublication details: Oxford University Press, 2011Edition: 2ndDescription: 758ISBN: - 9780199579617
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8 BAI (Browse shelf(Opens below)) | 1 | Available | 9780000029898 |
Acknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index.
Acknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index.
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