This book provides students with a wealth of the most current information available about business, but it also lets them experience it firsthand in every chapter through a variety of highly involving activities that no other textbook can match. Prologue, Preface, Guide to Thematic Examples, Introducing Business Today in a Global Environment, Foundations and Challenges of Business, Global Business, Ethical and Social Responsibilities of Business, Starting the Business, Forms of Business Ownership, Small Business and New Ventures and Franchises, Managing the Business, Management Fundamentals, Organization and Teamwork and Communication, Production of Quality Goods and Services, Managing Human Resources, Human Relations and Motivation and Performance, Human Resource Management, Employee-Management Relations, Managing Marketing, Marketing and Customer Satisfaction, Product and Pricing Decisions, Distribution, Promotion, Managing Information Systems and Accounting, Computers and Information Technology, Accounting, Managing Financial Resources, Banking and Financial Management, Securities Markets, Focusing on Special Topics in Business, Government Regulations and Taxation and Business Law, Risk Management and Insurance, Index.