The Essence of Competitive Strategy

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TextPublication details: Prentice Hall, 1995Description: 138ISBN:

132914778

Summary: This book explains the answers by providing a unique framework for developing viable competitive strategies. Introduction, The Customer Matrix, The Producer Matrix, The Competitive Environment, The Future, Strategic Choice, Joint Development and Acquisition, Implementation Through Internal Development, Conclusion, References, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.4/012 FAU (Browse shelf(Opens below))	1	Available	9780000033123

This book explains the answers by providing a unique framework for developing viable competitive strategies. Introduction, The Customer Matrix, The Producer Matrix, The Competitive Environment, The Future, Strategic Choice, Joint Development and Acquisition, Implementation Through Internal Development, Conclusion, References, Index.

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The Essence of Competitive Strategy