Strategic Management

Contributor(s):

Greenley Gordon E

Material type:

TextPublication details: Prentice Hall, 1989Description: 406ISBN:

138505128

Summary: This book is highly illustrated with case studies and company illustrations to show the application of strategic management concepts to real European companies. Preface, Introducing Strategic Management, The Nature of Strategic Management, The Integrative Case Study, Analyzing the Environment, Strategic Audits, Understanding Competitors, Understanding Market Structures, Planning Direction, Organizational Mission, Organizational Objectives, Values and Expectations, Planning Strategy, Structural Influences, Strategy Alternatives, Strategy Selection, Implementing Strategy, Operational Strategies, Human Resource Management, Control and Effectiveness, Name and Subject Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.4/012 GRE (Browse shelf(Opens below))	1	Available	9780000033147

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Previous	658.4/012 FAU The Essence of Competitive Strategy	658.4/012 FIT Strategic Management / The Challenge of Creating Value Second Edition	658.4/012 GAL Designing Organizations / An Executive Guide to Strategy, Structure, and Process: New and Revised	658.4/012 GRE Strategic Management	658.4/012 HAM Competing for the Future / With a New Preface by the Authors	658.4/012 HEN Understanding Strategic Management	658.4/012 HIL Strategic Management / An Integrated Approach: Fifth Edition	Next

This book is highly illustrated with case studies and company illustrations to show the application of strategic management concepts to real European companies. Preface, Introducing Strategic Management, The Nature of Strategic Management, The Integrative Case Study, Analyzing the Environment, Strategic Audits, Understanding Competitors, Understanding Market Structures, Planning Direction, Organizational Mission, Organizational Objectives, Values and Expectations, Planning Strategy, Structural Influences, Strategy Alternatives, Strategy Selection, Implementing Strategy, Operational Strategies, Human Resource Management, Control and Effectiveness, Name and Subject Index.

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Strategic Management

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