A fresh and insightful approach, blending theory and case studies, to the links between corporate culture, strategy and success. List of Figures and Tables, Corporate Success, The Structure of Strategy, Adding Value, Business Relationships, Co-operations and Co-ordination, Relationships and Contracts, Distinctive Capabilities, Architecture, Reputation, Innovation, Strategic Assets, From Distinctive Capabilities to Competitive Advantage, Markets, Mergers, Sustainability, Appropriability, The Value of Competitive Advantage, Appendix: Added Value Statements, Competitive Strategies, Pricing and Positioning, Advertising and Branding, Vertical Relationships, The Strategic Audit, The Industry, The Firm, The Nation, The Future of Strategy, A Brief History of Business Strategy, Conclusions, Value of Eco at 1st January 1992, Glossary, Bibliography, Index of Companies, General Index.