Corporate Identity / Making Business Strategy Visible Through Design

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TextPublication details: 1989Description: 224ISBN:

500278083

Summary: A splendid exploration of how big business keeps itself in the public eye. The Invention of Tradition, The Corporate Search for Identity, Visual Style, Corporate Structure, Corporate Strategy, Creating an Identity Program and the First Stage, Creating an Identity Program and Managing Change, Launching and Maintaining an Identity Program, Corporate Identity and the Future, Select Bibliography, Author's and Illustration Acknowledgements.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.4/012 OLI (Browse shelf(Opens below))	1	Available	9780000033550

A splendid exploration of how big business keeps itself in the public eye. The Invention of Tradition, The Corporate Search for Identity, Visual Style, Corporate Structure, Corporate Strategy, Creating an Identity Program and the First Stage, Creating an Identity Program and Managing Change, Launching and Maintaining an Identity Program, Corporate Identity and the Future, Select Bibliography, Author's and Illustration Acknowledgements.

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Corporate Identity / Making Business Strategy Visible Through Design