Customer Relationship Marketing / Get to Know Your Customers and Win their Loyalty

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TextPublication details: Kogan Page Limited, 2002Edition: 2ndDescription: 228ISBN:

749427000

Summary: The best practical introduction to customer relationship marketing (CRM). Acknowledgements, Preface, Foreword, Why Relationship Marketing, Models of Customer Management, The Customers' Perspective, The Company's Perspective, Quantifying the Impact, Identifying Customers' Relationship Needs, The Role of Market Research, Customer Retention and Loyalty, Integrating CRM Strategies, Processes and Procedures, People and Performance, CRM Technology - Today and Tomorrow, The Future of e-CRM, CRM Program, Planning, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.812 STO (Browse shelf(Opens below))	1	Available	9780000036414

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Previous	658.81 JOB Selling and Sales Management	658.81 ΑΤΚ Strategic Marketing / Cases, Concepts and Challenges	658.812 HAR The Management of Sales & Customer Relations / Book of Readings	658.812 STO Customer Relationship Marketing / Get to Know Your Customers and Win their Loyalty	658.82 CUM Sales Promotion / How to Create and Implement Campaigns that Really Work	658.82 SHI Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Fourth Edition	658.82 TOO Sales Promotion Techniques / And How to Use Them Successfully	Next

The best practical introduction to customer relationship marketing (CRM). Acknowledgements, Preface, Foreword, Why Relationship Marketing, Models of Customer Management, The Customers' Perspective, The Company's Perspective, Quantifying the Impact, Identifying Customers' Relationship Needs, The Role of Market Research, Customer Retention and Loyalty, Integrating CRM Strategies, Processes and Procedures, People and Performance, CRM Technology - Today and Tomorrow, The Future of e-CRM, CRM Program, Planning, Index.

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Customer Relationship Marketing / Get to Know Your Customers and Win their Loyalty

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