Κατάλογος Βιβλιοθηκών Mediterranean College

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Managing, Innovation, Design and Creativity

Contributor(s): Material type: TextPublication details: Wiley, 2003Description: 434ISBN:
  • 470847085
Summary: This book provides managers and students with insights that help them create sustainable and innovative organizations. Introduction, Acknowledgements, A Note on Globalization, What are Innovation and Creativity and Design, Branding and Innovation, The Value of Market Research, A Note to Teams, The Role of Prototypes, Collaborating for Innovation, The Effects of Industry and Cultural Context, Innovation for the Environment, How to Infuse Innovation, Innovation in the Service Industry, Building for Innovation, Putting All these Pieces into Place, The Innovative Organization, References, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.5/14 STA (Browse shelf(Opens below)) 1 Available 9780000036537

This book provides managers and students with insights that help them create sustainable and innovative organizations. Introduction, Acknowledgements, A Note on Globalization, What are Innovation and Creativity and Design, Branding and Innovation, The Value of Market Research, A Note to Teams, The Role of Prototypes, Collaborating for Innovation, The Effects of Industry and Cultural Context, Innovation for the Environment, How to Infuse Innovation, Innovation in the Service Industry, Building for Innovation, Putting All these Pieces into Place, The Innovative Organization, References, Index.

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