Marketing Financial Services
Material type:
TextPublication details: 1996Edition: 1stDescription: 324ISBN: - 33355003
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MC Athens Campus Library | 332.10688 MEI (Browse shelf(Opens below)) | 1 | Available | 9780000037114 |
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| 332.1062 SAU Financial Institutions Management | 332.1068 SAU Financial Institutions Management / A Risk Management Approach: Sixth Edition | 332.10688 ENN Cases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing | 332.10688 MEI Marketing Financial Services | 332.10688 PAV Τραπεζικό Marketing στην Πράξη | 332.10688 TOM Τραπεζικό Marketing | 332.109 4 HOW V.A Χρήμα, Πίστη, Τράπεζες / Μια Ευρωπαϊκή Προσέγγιση. Τόμος Α΄ |
An invaluable book for all those studying the marketing of financial services. Preface, The Roles of Marketing in Financial Services, Customer Behavior and Market Segmentation, Marketing Research, Product Development, Marketing of Credit Cards, Pricing, Advertising and Communications, Salesforce Management, Branch Location and Distribution, Branch Administration, Marketing Planning and Administration and Control, Marketing Strategies for Financial Services, Index.
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