Flying Off Course / The Economics of International Airlines
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TextPublication details: Rouledge, 1991Edition: 2ndDescription: 366ISBN: - 415084393
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MC Athens Campus Library | 387.71 DOG (Browse shelf(Opens below)) | 1 | Available | 9780000041609 |
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| 387.542068 VLA Ναυλώσεις | 387.7/065/485 CAR Moments of Truth / New Strategies for Today's Customer - Driven Economy | 387.70688 PRI Αεροπορικό Μάρκετινγκ | 387.71 DOG Flying Off Course / The Economics of International Airlines | 388 ABA Αεροδρόμια | 388 MOU Οικονομική των Μεταφορών | 388 SAB Ο Τομέας των Μεταφορών και οι Συνδυασμένες Εμπορευματικές Μεταφορές / Δεύτερη Έκδοση |
This book is an excellent introduction to many of the issues of relevance to the European airline industry. Acknowledgements, Introduction, Characteristics and Trends in Airline Operations, The Regulation of International Air Transport, Deregulation and Its Impact on the Industry, 1992 and All That - Liberalization in Europe, The Structure of Airline Costs, Determinants of Airline Costs, The Economics of Passenger Charters, Airline Marketing - The Role of Passenger Demand, Forecasting Demand, Product Planning, Pricing Policies and Fare Structures, The Economics of Air Freight, Future Problems and Prospects, Appendices, Bibliography, Index.
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