Television Economics
Material type:
TextPublication details: Lexington Books, 1974Description: 222ISBN: - 669929992
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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MC Athens Campus Library | 384.54/4/9073 OWE (Browse shelf(Opens below)) | 1 | Available | 9780000041630 |
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Preface, Economics of Television Program Markets, Introduction, The Supply of Programming, Theories of Program Choice, The Behavior of Networks, Public Policy Toward Television, Improving Television Performance with Limited Channels, Improving Television Performance with Unlimited Channels, Public Television, Related Policy Issues, Bibliography, Index, About the Authors.
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