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Moments of Truth / New Strategies for Today's Customer - Driven Economy

Contributor(s): Material type: TextPublication details: Harper Collins Publishers, 1989Edition: 1stDescription: 142ISBN:
  • 60915803
Summary: This book is about the importance of responding to a changing marketplace, and offers proof that the search for corporate excellence is neither monopolized by, nor restricted to, American finance and industry. Foreword, A Moment of Truth, The Vingresor and Linje Flyg Turnarounds, The SAS Turnaround, Profession: Leader, Setting the Strategy, Flattening the Pyramid, Taking Risks, Communicating, Boards and Unions, Measuring Results, Rewarding Employees, The Second Wave.
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This book is about the importance of responding to a changing marketplace, and offers proof that the search for corporate excellence is neither monopolized by, nor restricted to, American finance and industry. Foreword, A Moment of Truth, The Vingresor and Linje Flyg Turnarounds, The SAS Turnaround, Profession: Leader, Setting the Strategy, Flattening the Pyramid, Taking Risks, Communicating, Boards and Unions, Measuring Results, Rewarding Employees, The Second Wave.

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